Luca Daniele

Luca Daniele is a Senior Yield Optimization Manager at ShowHeroes Group since December 2020, previously serving as a Programmatic Yield Manager. At ShowHeroes Group, a leader in digital technology and media focused on video, responsibilities include optimizing yield management. Prior to this, Luca worked at Viralize from May 2019 to December 2020, specializing in digital marketing and yield management, optimizing settings for global SSPs and performing data analysis using Microsoft Excel and Python. At Vetrya from May 2016 to December 2020, duties included programmatic advertising, data analysis, business development, and managing advertising campaigns across various platforms. Luca began a career in retail as a Store Manager at OM-Group from 2011 to 2013, overseeing sales planning and direct sales initiatives. Luca holds a degree in Scienze dell'Economia e della Gestione Aziendale from Università 'Magna Graecia' di Catanzaro and has further education from Università Bocconi.