Pitiya Tongkowon

Pitiya Tongkowon is an accomplished marketing professional with extensive experience in digital commerce and growth marketing. Currently serving as the Head of Digital Commerce Marketing at Siam Piwat since October 2023, Pitiya has previously held significant roles such as Growth Marketing Manager and eCommerce Marketing Manager at dtac, where responsibilities included creating customer acquisition strategies, managing online marketing campaigns, and optimizing website content for enhanced sales performance. Prior experience includes managing online marketing efforts at Robinson Department Store PCL and aCommerce, along with strategic digital marketing roles at Innovative Marketing Communication Co., Ltd and Tesco Lotus. Pitiya holds a Master's degree in Communication Arts with a focus on Digital Marketing Communication from Bangkok University, a Master's in Food Economics and Marketing from the University of Reading, and a Bachelor's degree in Food Science and Technology from Mahidol University International College.