Corey Alverson

Creative Director at Side

Corey Alverson is currently the Creative Director at Side. Prior to that, they were the Brand Manager at Knutson+Casey from September 2014 to August 2016. While at Knutson+Casey, Corey created the brand identity with the focus of standing out in a stale local market. Corey also developed and maintained the brand new company website with 50+ pages of custom content. In addition, they achieved page one rankings for estimated 100+ search terms within one year by implementing an SEO strategy. Corey also authored high quality content consistent with the brand personality, including blog and social media posts, press releases, and other announcements. The promotional content was distributed across multiple channels, which increased brand awareness through targeted advertising and paid SEM campaigns. As a result of Corey's efforts, Knutson+Casey was voted #2 "Best Law Firm" by the community after only two years from it's founding. Corey also produced and edited interview-style informative videos. These videos were distributed across all social platforms and helped to establish a partnership with Minnesota State University, Mankato to implement men’s hockey “Veteran of the Game” promotion - which was declared the program's most successful advertising partnership to date as of 2016. Corey managed the budget allocation across all advertising mediums at Knutson+Casey.

Corey Alverson graduated with a Bachelor of Science in Marketing from Minnesota State University, Mankato.

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