Liron Kfir

Liron Kfir is the current Chief Financial Officer at Sidelines. Prior to this, Liron served as the CFO at Netboostmedia from January 2017 to December 2018. While at Netboostmedia, Liron was a senior member of the board and was responsible for managing the earn-out process and stabilizing the company after the acquisition by a public firm. Liron also provided leadership and defined strategic financial objectives for growth to a team of 4 employees.

From January 2014 to December 2016, Liron served as the Vice President of Finance at AposTherapy. During this time, Liron initiated and implemented a comprehensive process of recovery to avoid bankruptcy. Liron also had overall responsibility for the financial system management and cash management of the group and its 4 subsidiaries. In addition, Liron supervised and provided professional guidance for the company’s accountants based in Israel, UK, USA and Singapore.

Liron Kfir has a Master of Business Administration (MBA) from Ben-Gurion University of the Negev, an Accounting and Business/Management degree from Hamaslool Ha'akademi shel Hamichlala Leminhal, and a BA in Health system management from Ben-Gurion University of the Negev. Liron is also a certified public accountant.

Some of their coworkers include Michael Gendelman - Chief Technology Officer, Fred Goldberg - Head of Content, and Guy Alkabetz - Head of Marketing. Their manager is Or Lifshitz, CEO & Co-Founder.