Casey Mapp

Casey Mapp is a seasoned marketing operations and analytics professional with over 15 years of experience in various industries, including fintech and real estate. Currently serving as Senior Manager of Marketing Operations and Analytics at Sift since November 2023, Casey previously held a similar role at Billtrust from April 2019 to November 2023, leading marketing operations and overseeing the martech stack. Prior experience includes Sr. Manager Marketing Automation & Analytics at RealPage, Inc., where responsibilities included administering Marketo for multiple brands, and Marketing Programs Manager at Megger, focusing on North American marketing initiatives. Additionally, Casey began a career as a Marketing Specialist at AVO Training Institute, a Megger company. Casey holds a Bachelor of Business Administration in Marketing from The University of Texas, obtained between 2001 and 2011.