Allison Vigil

Allison (Ali) Vigil is President of Rocksbox, the innovative jewelry rental subscription service that invites monthly members to rent and enjoy fashion jewelry styles, using its intuitive online platform. Allison joined Rocksbox in 2016 and later joined Signet Jewelers in 2021 when Rocksbox became a part of the company. During her time at Rocksbox, Allison has held various leadership positions including leading the service’s Merchandising and Member Experience teams. Prior to Rocksbox, Allison was a member of the founding team of Fabkids, a subscription-based children’s apparel service. She also held leadership roles at Fabletics and 10 years at Gap, Inc. working across brands in a range of planning, inventory management and strategy roles.