Amber Smetana

Amber Smetana possesses extensive experience in marketing, particularly in digital channels such as email and SMS. Currently serving as Manager of Marketing Personalization at Signet Jewelers since April 2022, Amber leads digital media testing to enhance personalized marketing strategies aimed at driving incremental revenue. Prior to this role, Amber held the position of Marketing Operations Manager at Rogers Enterprises Inc., where strategic development of marketing and campaign strategies was key, benefiting over 100 retail locations. Additionally, as Director of Social Media Marketing, Amber ensured consistency across social media and email channels, aligning them with the company's branding and messaging objectives. Amber holds a Bachelor of Arts in Digital Communication and Media/Multimedia from Bradley University.