Max Dyrhage

Max Dyrhage is an experienced professional with a diverse background in data science, growth management, product ownership, and consulting. Max is the founder and consultant at Signific, where they help companies improve and grow through a data-driven and user-centric approach. Max has also worked as a product owner and scrum master in various industries, utilizing data-driven insights to make informed decisions. Max has served as a product owner and growth analyst consultant at SVT, leading the development of a custom A/B testing tool and driving loyalty and growth for SVT's user base. As the co-founder and CMO of Cheffle, Max focused on addressing the labor shortage in the hospitality industry. Max has also worked as a consultant at Valtech Sweden, where they specialize in analytics, optimization, and data-driven development. Additionally, Max has experience as a project manager and data analyst consultant at Svensk Fastighetsförmedling, where they led the implementation of a data-driven infrastructure and transformation. Max completed a master thesis on incorporating data analysis into agile software development processes during their time at Daily Bits Of. Max has also worked as a consultant and CTO at My Academy, analyzing and improving the company's CRM and marketing automation systems. Prior to their consultancy roles, they gained sales experience at Media Markt and served as a project leader and media coordinator at Osqledaren.

Max Dyrhage began their education in 2008 at NT-gymnasiet, where they studied Naturvetenskap. Max continued their studies in 2010 at Stockholm University, focusing on Engelska 1. In 2012, they joined KTH Royal Institute of Technology and pursued a Master of Engineering (MEng) in Media technology, which they completed in 2017. During this time, they also attended UPC School (Universitat Politècnica de Catalunya) in 2015-2016, specializing in Computer Science.

In addition to their formal education, Max obtained various certifications. In 2017, they earned the Google Analytics Individual Qualification from Google. In the same year, they also received certifications in Inbound Marketing and Inbound from HubSpot. In 2018, they obtained the Certified Scrum Product Owner® (CSPO®) certification from Scrum Alliance and completed a certification in Growth Driven Design from HubSpot Academy. Most recently, in 2020, they completed a certification in Data Manipulation with pandas from DataCamp. Max also possesses certifications in Digital Marknadsföring from Google och Digitalakademin, and Git from Code School, although the dates of these certifications are not specified.