Gena Rivera

Gena Rivera is an experienced marketing professional currently serving as a Marketing Campaign Coordinator at Signifyd since May 2022. Previously, Gena worked at Stepan Company from June 2019 to May 2022 as a Global Content Marketing Specialist, where responsibilities included developing digital content and social media strategies aimed at engaging target customers. Gena’s background also features roles as a Marketing Communications Intern at Stepan Company, where data analysis informed content strategy, and as an Account Manager for the Public Relations Student Society of America (PRSSA), focusing on market research and social media strategy. Gena holds a Bachelor of Science degree in Public Relations from Illinois State University, earned in 2019.