Belinda Freeman

Belinda Freeman is currently the Global Insights Manager at Silver Fern Farms Ltd. Prior to this role, Belinda held positions such as Managing Director at Freeman Reid Consultants, Manager of Customer Research & Insights at IAG, and Co-Founder of InsightFull Limited. With a background in shopper insights, analytics, and customer engagement, Belinda has worked with various companies such as Farmers Trading Company Ltd, Foodstuffs New Zealand, and Hypermedia NZ. Belinda also has experience in global shopper research as the Global Shopper Research Director at Ipsos. Throughout their career, Belinda has demonstrated expertise in market research, customer experience, and strategic insights to drive business growth.