Jordan Crawford

Senior Director Of Client Services at Silverback Strategies

Jordan Crawford has had a varied and extensive career in the digital marketing industry. Jordan began their career in 2012 as the Corporation President and Web Operations Manager at WUVA, where they were responsible for overseeing long-range planning and representing WUVA to the Charlottesville and University communities. In 2013, they worked as a Communications Intern at the Charlottesville Area Community Foundation, where they served as a primary editor of the Foundation website, social media sites, and assisted in other publications. In 2014, they joined Marketing Mojo, A Digital Marketing Agency, as an Account Manager and Jr. Account Manager. In 2016, they moved to Silverback Strategies, where they held the roles of Director of Client Services, Director of Strategy and Development, Associate Director of Strategy & Development, Sr. Manager - Team Lead, Sr. SEO Manager - Team Lead, and Sr. Digital Marketing Manager. In their most recent role, they were responsible for managing a team of SEO and Paid Media account managers and serving as the main point of contact, project manager, and account strategist for a portfolio of SEO and Paid Media clients ranging from local to international brands.

Jordan Crawford completed their Bachelor's Degree in Media Studies and English at the University of Virginia between 2010 and 2014. Jordan then obtained certifications from Google, Yext, and Bing Ads in 2016 and 2014 respectively. These certifications include Mobile Certified, Shopping Certified, Video Advertising Certified, Yext Certified, Bing Ads Certified, Google Analytics Certified, and Google AdWords Certified.

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