MacArena Baudracco

Macarena Baudracco is an experienced digital marketing professional currently serving as a Senior Media Buyer at Simantel since August 2023, where responsibilities include collaborating with the digital strategy department and managing B2B and BCC digital marketing campaigns. Prior experience includes roles as a Programmatic Marketing Manager and Display Marketing Specialist at MediaGroup Worldwide, overseeing multi-channel programmatic campaigns and a team of specialists, and as a Digital Marketing Specialist (PPC) at Google, managing major client relationships and optimizing campaign performance. Earlier, Macarena worked as a Media Planner at GrupoShopping, developing comprehensive media plans for radio stations. Educational qualifications include an Associate's degree in Marketing, a Bachelor's degree in Business Administration, and a postgraduate degree in Marketing from Estácio, along with studies at Universidad Nacional de Córdoba.