Laura Mendoza MacHado

Laura Mendoza Machado is a seasoned marketing professional with extensive experience in partnership operations, digital marketing, and customer experience management. Currently serving as the Partnership Operations & Enablement Manager at Simetrik, Laura has previously held key roles at EY as a Supervising Associate and as an Independent Marketing Consultant. With a strong background in digital and customer experience consulting at organizations such as Oracle and Accenture Song, Laura also co-founded ati studio, an independent marketplace for slow fashion. An earlier tenure at adidas involved strategic digital advertising and brand management, complemented by foundational roles at Omnicom Media Group and Havas Media Group. Laura holds a Marketing Management Specialist degree and an Engineer's degree in Industrial Engineering from Pontificia Universidad Javeriana.