Benjamin Lim, joined Simplex in 2001 and was made executive director in 2011. He has been instrumental in diversifying the company portfolio to include technological solutions – a trademarked software platform and smart systems, specific to the food service industry.
Under his leadership, Simplex has also grown and cemented its presence in Southeast Asia as one of the leading commercial food equipment, manufacturing and supplier with offices in Mongolia, Vietnam, Malaysia and China.
His passion and dedication towards the company and food services industry has also lead his team to achieve the SME award since 2005.
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