Katja Laapotti

Katja Laapotti is an experienced professional in ecommerce and trade marketing with a career spanning over two decades. Currently serving as Ecommerce Manager at Sinebrychoff since January 2006, Katja has held various roles including Channel Execution Executive and Channel Marketing Manager, focusing on On Trade activations and the development of digital sales tools. Prior experience includes Brand Activation Manager for Golden Cap, Crowmoor, and Bacardi Breezers, where Katja specialized in creating impactful campaigns and enhancing brand visibility across all channels. Katja's educational background includes a degree in Marketing and Communications from the Institute of Marketing, Helsinki, and a degree in Business Management from Laurea University of Applied Sciences, complemented by a qualification as a Nutrition Technician.