Niklas Rinne

Marketing Director - Beer at Sinebrychoff

Niklas Rinne has a diverse work experience spanning various industries. Niklas currently serves as the Marketing Director - Beer at Sinebrychoff since January 2022. Prior to this, they held the positions of Senior Brand Manager for Karhu and Koff & Crisp at the same company. In 2017 and 2018, they worked as an Associate Brand Manager at Sinebrychoff, managing the 3rd party beer portfolio.

In 2012, Niklas co-founded Finscent Oy, a scent marketing company, where they developed the business strategy and handled finance and logistics. Niklas also negotiated with manufacturers and resellers.

Niklas gained experience in IPTV business development as an intern at Elisa in 2012, where they conducted competitor analysis and prepared Net Promoter Score reports.

Niklas also worked as a media consultant at Genoscoper Laboratories in 2012, focusing on creatively marketing a new animal DNA testing service.

Earlier in their career, they worked as an accountant at Tilitoimisto Helenius from 2008 to 2012 and as a marketing trainee at TBWA Helsinki Diego in 2011. Niklas also had a seasonal position at Stockmann from 2006 to 2007.

Niklas Rinne completed their high school education at the Helsinki French-Finnish School, obtaining a High School Diploma between the years 2003 and 2006. Niklas then pursued their bachelor's degree in Marketing from Aalto-yliopisto, where they studied from 2007 to 2012. During their undergraduate studies, they had the opportunity to engage in exchange studies at Kolej KDU in 2009, focusing on International Business. Following their bachelor's degree, Niklas went on to earn a Master of Science (M.Sc.) in Marketing from Aalto-yliopisto, which they completed between 2012 and 2013.

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