Alba Seco Ruiz

Alba Seco Ruiz serves as the Global Retail Director at Singularu since January 2022, overseeing multiple areas including sales, architecture, visual merchandising, and retail operations, successfully expanding the company from 18 to 57 points of sale within two years. Previously, Alba held various positions at ADOLFO DOMINGUEZ from February 2017 to January 2022, ranging from Retail Director for Spain and Portugal to International Retail Manager and Head of Visual Merchandising & Retail Training Department, managing commercial budgets and international team coordination. Earlier experiences include managerial roles at Calzedonia Group, BIMBA Y LOLA, and Massimo Dutti, where skills in team management, stock control, and customer service were developed. Educational qualifications include a law degree from Universidad del País Vasco and a marketing management course from Universidad Complutense de Madrid.