Michael DeCespedes is a seasoned professional with extensive experience in media fulfillment and marketing. Currently serving as Vice President of Media Fulfillment at Site Impact since April 2022, Michael has also been the CEO and Owner of New Way Media since March 2012, specializing in lead generation for advertisers through various digital channels. Previous roles include Head of Marketing at 71lbs, Partner at Lone Star Brands, and Director of Lead Generation at Options Media Group. Earlier in their career, Michael held positions such as Assistant Sales Manager at TheUseful and Client Service Specialist at WildCard Systems, where responsibilities included providing support to national accounts and delivering implementation support. Michael began their professional journey as an Accounting Practice Associate at Bush Accounting Services. Education includes a Bachelor of Science in Business Administration with a focus on Management from Clemson University.
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