Ashir A Rahiman

Ashir A Rahiman is a seasoned marketing professional currently serving as the Marketing Director at SIVASDESCALZO since October 2022. Previously, Ashir held various senior management positions at Reebok, including Senior Manager for Reebok Fashion and FTWR Sport & Lifestyle for Emerging Markets, as well as managing Reebok Classics and Fashion for the same market segment. Experience at adidas includes overseeing similar responsibilities within the Reebok brand for multiple emerging markets. Ashir's career also encompasses key roles at ASICS EMEA, including Key Account Manager, and significant brand management and operational positions at DDE and Diesel Fashion Brands. Ashir holds a Bachelor of Business Administration from the University of Dubai.