Kate Charter

Kate Charter is a seasoned professional with extensive experience in digital content, marketing, and client services. Currently serving as Senior Director of Content & Connections at Group SJR since November 2019, Kate oversees multiple brand accounts, guiding account and creative teams in developing integrated digital strategies. Previously, as Digital Brand Marketing and Ecommerce Manager at Andrews, Kate managed a digital team to enhance online platforms and customer experiences, achieving significant online sales growth. Early career roles include Digital Media and ECommerce Manager at ZANE and Public Relations Intern at Lucid Communications. Kate holds a specialized degree in Consumer Behaviour from Western University, complemented by comprehensive leadership skills and a strong focus on data-driven decision-making.