Cheh Xin Yi

Cheh Xin Yi is an E-Commerce Marketing Executive at SK Jewellery Group Limited since August 2023, focusing on the Love & Co. brand portfolio. Prior experience includes a Development Marketing role at L'Oréal in 2022, where responsibilities encompassed female and male skincare and hair color products, and various internships in marketing and communications at companies such as DMK, Social4You, Wella Company, and Coty, primarily in Southeast Asia and Korea. Cheh Xin Yi holds a Bachelor of Business (Honors) in Marketing from Nanyang Technological University Singapore, along with A-Level and O-Level qualifications from Nanyang Junior College and Yishun Town Secondary School, respectively.