Liliana Herrera MacÍas

Liliana Herrera Macías is an accomplished marketing and communications professional with extensive experience across various industries. Currently serving as Marketing Manager at Skechers since September 2023, Liliana previously held significant roles including Head of Communications at WOM Colombia and Gerente de Comunicaciones y Relaciones Publicas for Hunty. Achievements include successful collaborations, high-impact digital content campaigns, and notable brand positioning efforts at H&M and adidas. With a background in public relations at MAC Cosmetics and experience in managing strategic communications for several prominent companies, Liliana brings a robust skill set in brand management, social media strategy, and stakeholder engagement. Liliana holds a Specialist degree in Marketing Management from Pontificia Universidad Javeriana and a Bachelor's degree in Social Communication and Journalism from Universidad de La Sabana.