Kristian Bach Spaabaek

Kristian Bach Spaabaek is an experienced business developer and marketing professional with a diverse background across multiple industries. Currently serving as a Forretningsudvikler at SkiGroup since October 2022, Kristian is instrumental in shaping new strategies and managing projects related to sustainability and guest feedback. Prior experience includes roles as Senior Category Manager at Danish Crown Foods, International Brand Manager at Kelsen Group A/S, and Commercial Innovation Manager at Arla Foods, where notable achievements involved developing consumer insights and managing brand strategies. Additional marketing expertise was gained at LEGO Group in various managerial roles and earlier positions at McDonald's and adidas. Kristian holds multiple degrees in International Marketing and Business Administration from London South Bank University and Niels Brock - Copenhagen Business College.