Rayshena Vijendran

Rayshena Vijendran is a Senior Account Manager at Skylar Media Group, where a focus is placed on cultivating client relationships and overseeing a social media team to develop strategic initiatives that align with client objectives. Previous roles include Account Manager and Social Media Manager, where effective management of high-priority projects led to the successful completion of comprehensive RFP applications and strategic digital marketing efforts. Rayshena has also served as the Marketing and Communications Coordinator at the Centre for Integrative Anti-Racism Studies, enhancing engagement significantly through outreach initiatives. Additionally, as the founder of Lip'n'Licks, an online makeup business, Rayshena demonstrated entrepreneurship by achieving substantial profits and audience growth. Educational achievements include an Honors Bachelor of Arts in Criminology and Political Science from the University of Toronto and a Certificate of Advanced Marketing from the University of Toronto School of Continuing Studies.