Aleksa Novicic

Aleksa Novicic is an experienced professional in the coffee industry, currently serving as a Brand Ambassador for Slayer Espresso since November 2020, where the focus is on promoting the brand's mission and conducting training for key accounts. Since October 2019, Aleksa has also held the position of Product Sales Specialist MEIA at Gruppo Cimbali SpA, concentrating on market research and education program development. Previous roles include Brand Operations Consultant at HWH Hospitality Investments, where operational management and training were key. As Area Manager for % ARABICA and Head Coffee Roaster at Amare caffe & Roastery, responsibilities encompassed team leadership and project management. Aleksa's career in coffee began with roles such as Coffee Roaster and Barista, contributing to knowledge of coffee preparation, roasting, and customer education. Education completed at Beogradska politehnika supports the practical experience gained in various capacities across multiple organizations.