Luiza Leopoldo

Senior Data Lead at Sleeping Giant Media

Luiza Leopoldo has a diverse work experience that spans across various industries. Luiza started their career as a Sales Executive at Consite in 2010 and later worked as a Financial Planning Intern at Yahoo! Inc. in 2011. Following that, they served as a Key Accounts Intern at The Coca-Cola Company from 2011 to 2013, where they were responsible for monitoring trade agreements and merchandising strategies.

Luiza then volunteered at PETE - Providing Education to Everyone, where they advised on business direction, created a new website and brand, updated accounts, and worked on marketing campaigns. Luiza also volunteered at Jeevarathni Childrens Home (Charity), taking care of orphans, assisting with homework, and organizing activities.

In 2015, Luiza joined S7 Study as a Travel Agent, building customized study abroad programs and establishing relationships with partner universities and schools. Luiza also worked as a Marketing Analyst at Consite during the same period.

Since 2017, Luiza has been working at Sleeping Giant Media as a Senior Data Lead, specializing in PPC, SEO, social media, and data tracking. Their responsibilities include utilizing tools such as Google Tag Manager, Google Analytics 4, Google Ads, Looker Studio, Meta, and Supermetrics.

Luiza Leopoldo attended Escola Vera Cruz for their secondary school education. Luiza then pursued a Bachelor's degree in Business Administration, specializing in Business Administration, from Pontifícia Universidade Católica de São Paulo.

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