Rakesh Jain

Rakesh Jain is an experienced professional in Customer Value Management and lifecycle strategies, currently working at Smart Axiata since July 2020, focusing on CVM technical interventions and the enhancement of customer experiences through real-time campaign solutions. Previously, Rakesh held roles at Vodafone from July 2013 to July 2019, where significant contributions included the conceptualization of Vodafone FLEX and the management of customer lifecycle strategies. Rakesh also gained experience at Shyam Sistema Teleservices, Shell India, and Reliance Communications, where responsibilities spanned product lifecycle management, market analysis, and campaign design. Educational qualifications include an MBA in Marketing and Finance from Xavier Institute of Social Service and a Bachelor of Commerce from The Bhawanipur Education Society College.