Sharif Mahfoedz

Sharif Mahfoedz is an experienced professional in the telecommunications industry, currently serving as the Chief Business Officer at Smart Axiata since April 2024. Previously, Sharif held the position of Group Head - VP Enterprise Product & Marketing at PT. XL Axiata Tbk from June 2018 to April 2024, where responsibilities included overseeing B2B product and marketing initiatives. Sharif's extensive career includes leadership roles at Indosat Ooredoo, PT. Bakrie Telecom Tbk, and PT. Huawei Indonesia, with a strong focus on product management, marketing, and quality assurance across various telecom services. Sharif holds a Bachelor's degree in Information Technology & Commerce from Curtin University and an Executive Management Certificate in Business Administration and Management from IMD.