Maialen Madariaga

Inbound marketing manager at Smartbrand

Maialen Madariaga has a diverse work experience in the fields of inbound marketing, growth marketing, advertising, and entrepreneurship. Maialen started their career in 2013 as a Co Founder & entrepreneur at KAI cooperativa, where they focused on innovation and business development. From 2017 to 2019, they worked at Dog Vivant as a Publicidad y patrocinios, helping dog lovers discover the best establishments and businesses. In 2019, they joined Smartbrand as an Inbound marketing manager. Maialen then transitioned to the role of Junior Growth Marketer, where they collaborated on user-centered tech marketing initiatives and helped develop and market the SEO SaaS platform DWX. In 2020, they joined DWX as a Growth Marketing professional, where they played a key role in automating search marketing processes and driving organic growth using AI technology. Maialen'swork experience showcases their expertise in digital marketing, user-centered approaches, and entrepreneurship.

Maialen Madariaga's education history is as follows:

From 2022 to 2033, they attended IEBS and completed a "Curso de Introducción al Inbound Marketing" in the field of study.

Between 2020 and 2021, they pursued a degree in "Marketing Automation & Growth Hacking" from IEBS Business School.

From 2018 to 2020, they studied at IMF Smart Education and obtained a Master's degree in "Marketing y Comunicación digital."

Between 2013 and 2018, they enrolled in Mondragon Unibertsitatea and earned a Bachelor's degree in "LEINN Liderazgo Emprendedor e Innovación."

In 2016, they attended MIDAS - Management, Innovation, Design, Arts, and Social, where they completed a program in "Open Innovation and Global Entrepreneurship."

During the academic year 2013-2014, they studied at Turku University of Applied Sciences and obtained a degree in "Entrepreneurship and Innovation" with a focus on "Liderazgo empresarial."

From 2011 to 2013, they completed their Bachillerato at Ibaizabal Ikastola, although the specific field of study is not mentioned.

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