Emma Critchley-Lloyd

Emma Critchley-Lloyd is the Chief Marketing Officer at Smarter Contracts. Emma has over 10 years of experience in marketing and communications, with a specific focus on the technology and B2B sectors.

Prior to joining Smarter Contracts, Emma was the Global PR & Social Media Manager at Spark44, a creative agency that partners with Jaguar Land Rover. Emma was responsible for managing Spark44's social media accounts and executing global PR campaigns.

Before Spark44, Emma worked as the PR & Marketing Manager UK, Ireland & Nordics at TLC Marketing Worldwide, a global rewards agency. In this role, Emma was responsible for planning and executing the annual marketing plan, lead generation, award writing, press releases, editorial liaison, content marketing, social media management, budget handling, email marketing, and marketing analytics. Emma also managed a small team and mentored and trained the PR & Marketing Intern.

Earlier in their career, Emma worked as a Board member at DMA (Data & Marketing Association) UK and as a freelance marketing consultant.

Emma Critchley-Lloyd has a Bachelor's Degree in Fine Art from the University of Westminster, a Foundation degree in Art & Design from London Metropolitan University, and certification from The Institute of Promotional Marketing (IPM) in IPM 30 Under 30 2017.