Renee Sin. Emba. Bgs.

General Manager, Customer Segments, Partnership & Loyalty at SmarTone

Renee Sin holds an Executive Master of Business Administration from CUHK Business School and additional qualifications in Strategic Leadership & Innovation from Tel Aviv University, along with a Bachelor of Commerce in Marketing from UNSW. Currently serving as the General Manager for Customer Segments, Partnership & Loyalty at SmarTone since January 2023, Renee has previously led e-commerce and direct-to-consumer initiatives as Senior Director at UCP International, driving digital strategies for a renowned home décor and faux botanical manufacturer. Notable achievements include receiving the ALDO GROUP Future Leader Award in 2019 and achieving a Gold award for the HKMA Quality Award in 2014 during tenures at various companies such as ALDO Group, Belle Worldwide Limited, and Hong Kong Maxim's Group. With over two decades of experience in marketing and e-commerce across multiple regions, Renee has a proven track record of accelerating digital growth and enhancing customer engagement.

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