Shanel Li

Shanel Li is an experienced professional in digital marketing and e-commerce, currently serving as Assistant Manager for Digital & e-Commerce at SmarTone since July 2022, where responsibilities include planning marketing strategies, enhancing user experience in collaboration with the UX/UI team, and managing eCommerce and CRM functions. Previously, Shanel held roles at Crux International (HK) Limited, progressing from Marketing Executive to Assistant Marketing Manager, focusing on B2B and B2C marketing, budget control, and e-commerce performance analysis. Shanel also contributed to organizing events for the Junior Chamber International and holds a Bachelor's degree in Business Administration from Hong Kong Shue Yan University and a Professional Certificate in Digital Graphic Design from the Hong Kong Digital Design and Marketing Institute.