Barry Collins is the Head of Digital at SMARTY Mobile. Barry has a strong background in product management, design, technical delivery, and analytics. Barry has experience in leading teams and setting direction in digital strategy and product development across various companies such as Chelsea Football Club, ITV, EE, BT, YouView TV Limited, Virgin Media, TalkTalk, Sky, and Deloitte UK. Barry holds a Bachelor of Commerce degree (Hons) in Marketing and Economics from the University of Stellenbosch.
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