James Guthrie

James Guthrie is an accomplished professional with extensive experience in the telecommunications and contact center sectors. Currently serving as Managing Director at Smartz Solutions since January 2015, James oversees a comprehensive cloud-based communications platform designed to enhance customer service and experience. Additionally, as the Director and Founder of Azuka Telecoms, James leverages over 25 years of industry passion and expertise to innovate within omni-channel communications. Previous roles include Director positions at Consumer Profile Bureau and CrossCheck, as well as Operations Director at VVM BPO and Managing Director at Autrix Integration. James' educational background includes a National Higher Diploma from Johannesburg Technical College and studies at both John Orr Technical High School and Kimberley Technical High School.