Benny Smeds

Benny Smeds is a seasoned sales professional with extensive experience in the beverage and consulting industries. Currently serving as VP of Sales at SMASHD since January 2023, Benny contributes to the success of the award-winning cocktail brand recognized for its commitment to taste and quality. Prior experience includes VP of Sales roles at Durian Consultants, specializing in SAP and Workday, and SuperShe, known for its unique women-made spirits. Benny also founded VIP FINLAND, the first private concierge service in Finland, and served as Sales and Marketing Director at Helsinki Times. Benny holds a Bachelor's degree in Business & Hospitality from Northwood University and a Higher Diploma in Swiss Hospitality Management from Hotel Institute Montreux.