Erin Richmond

Erin Richmond has a diverse work experience that spans across multiple industries. Erin started their career as a Management Trainee at Enterprise Rent-A-Car, where they focused on delivering exceptional customer service and learned the basics of running a branch. Erin then transitioned into the role of Branch Manager, where they led their team in providing unmatched customer service and building repeat business with corporate and dealership accounts.

Following their time at Enterprise Rent-A-Car, Erin worked as an Account Manager at TRADER Corporation, where they played a pivotal role in the transition from print publications to digital platforms. Erin then joined Conroy Ross Partners as a Consultant in the Professional Search service line, where they sourced and placed mid to senior level management roles across various industries.

Erin's passion for marketing led their to roles in the advertising and marketing field. Erin worked as a Strategy Manager at unINK Marketing Corp., developing and executing marketing campaigns and strategies for clients. Erin then served as the Director of Marketing at Regina Motor Products, where they were responsible for implementing advertising and branding strategies. During this time, they also worked with the management team to optimize software and vendor usage for budget efficiency.

Erin also has experience in the automotive industry, specifically in marketing technology and customer success. Erin worked as a Customer Success Manager at sMedia, a technology company providing solutions to the automotive industry. Erin later progressed to the role of Senior Customer Success Manager, where they managed relationships with Enterprise accounts and provided digital strategy and consulting to customers. Erin then became the Ad Operations Manager at sMedia, focusing on data-leveraged dynamic advertising and reporting.

Additionally, Erin was a Member of Auto Genius, a community of automotive marketing professionals focused on sharing tactics and providing support.

In their latest role, Erin is currently the Head of Customer Experience at sMedia, where they oversee the customer experience and serves as the Chief Experience Officer.

Erin Richmond has an extensive education history in the field of business and marketing. Erin first attended Great Plains College from 2002 to 2003, where they obtained a Certificate in Business Administration. Following this, they enrolled at Red Deer Polytechnic from 2003 to 2004, focusing on Business Administration with a specialization in Marketing.

Erin then pursued further education at the University of Regina, where they obtained a Bachelor of Business Administration (BBA) degree from 2014 to 2024. During their time at the university, they specialized in Business, Management, Marketing, and Related Support Services. Additionally, they obtained a Certificate in Public Relations from the same institution from 2021 to 2022, with a focus on Public Relations and Image Management.

In addition to their formal education, Erin has also obtained several certifications to enhance their skills and knowledge in the field. Erin has a Social Marketing Certification from Hootsuite, obtained in January 2017. Erin also holds various certifications from Google, including Google Tag Manager Fundamentals (April 2021), Google Ads Display Certification (July 2022), Google Ads Search Certification (May 2022), Advanced Google Analytics (July 2019), and Google Analytics for Beginners (June 2019).

Based on the information provided, Erin Richmond has a well-rounded educational background with a focus on business, marketing, and public relations. Erin has also sought additional certifications to stay up-to-date with the latest industry trends and technologies.