Kate Hopkinson

Kate Hopkinson is a seasoned media professional currently serving as the Media Director (Strategy & Planning) at SMG since October 2023. Previously, Kate held various roles at dentsu Aotearoa from November 2020 to October 2023, culminating as Digital Director, after progressing from Associate Digital Director and Digital Manager. Earlier experience includes positions at MediaCom from February 2017 to October 2020, where Kate worked as a Digital Investment Specialist and Digital Media Planner/Buyer for clients such as Fonterra Brands and Lion Breweries. Kate began the career as a Graduate at CAANZ in early 2017, transitioning from a Media Assistant role at MediaCom. Educational qualifications include a Bachelor's Degree in Business/Commerce from the University of Otago and a Bachelor's Degree in Marketing/Marketing Management from The University of Auckland, along with a high school diploma from Carmel College.