Ivana Gonzalez

Ivana Gonzalez is an experienced marketing strategist with a strong background in digital planning. Currently serving as Marketing Strategist EU and Projektleitung Digital at Smile Versicherung since December 2020, Ivana has previously held significant roles at UM | Universal McCann GmbH as a Senior Digital Planner and Digital Planner. Earlier experience includes positions at Mindshare, where Ivana started as a Trainee Digital Planning and advanced to Digital Planner, as well as an apprenticeship at Clear Channel Outdoor. Ivana holds a Bachelor of Business Administration in International Management from Zurich University of Applied Sciences and has additional educational credentials from EAE Business School and KV Zurich Business School.