Alexander Gordon (Alex)

Alexander (Alex) Gordon has extensive experience in athletics marketing and revenue generation, currently serving as Associate A.D. Revenue Generation and previously as Assistant A.D. for Marketing and Fan Experience at SMU Mustangs since April 2022. Prior roles include Director of Marketing at the University of Houston and Auburn Athletics Department, as well as Promotions and Fan Engagement Assistant at Texas Tech University. Alexander began the career in athletics marketing as a Graduate Assistant at the University of Cincinnati. Academic qualifications include a Master's degree in Sport Administration and a Bachelor of Science in Biology from the University of Cincinnati.