Eric Waddington

Eric Waddington is an accomplished marketing executive with extensive experience in e-commerce and digital marketing. Currently serving as COO at SnapPower since December 2022, Eric is responsible for overseeing e-commerce operations. Prior to this role, Eric directed digital and growth marketing at Custom Logo Signs, where leadership and mentorship of both in-house and remote teams were key responsibilities, working with notable clients like Amazon and the US Air Force. Furthermore, Eric held the position of Director of Ecommerce & Growth Marketing at Aberly, LLC, achieving a significant 120% increase in e-commerce revenue through the management of various online platforms. Earlier career achievements include progressive roles at Crexendo Business Solutions, where Eric advanced from customer support to Manager of Web Marketing while delivering training presentations across North America and the UK. Eric holds a Bachelor's degree in International Studies focusing on International Business from the University of Utah and an Associate's degree in Arts & Sciences from Pierce Community College.