Paul Robaszewski

Paul Robaszewski is an accomplished marketing science professional with extensive experience in analytics and data-driven marketing strategies. Currently serving as Marketing Science Lead at Snap Inc. since August 2024, Paul previously held the position of Senior Data Scientist at TRKKN, where expertise in audience activation through site analytics and collaboration with cross-functional teams was demonstrated. Prior roles at Hearts & Science included Supervisor of Activation Analytics and Marketing Science for HBO Max, where Paul utilized advanced marketing technologies, A/B testing, and Python-based regression models to enhance media spend effectiveness. Earlier experiences include analytics positions at Merkle, MetTel, and Real Chemistry, solidifying a robust foundation in data analysis, SQL reporting, and client engagement across various sectors. Paul earned a Bachelor's Degree in Financial Economics from the University of Rochester in 2016.