Brenda Jordan

Brenda Jordan is a seasoned management accountant with over 20 years of experience, specializing in business analytics and strategy. As the CEO and Founder of Sobi Analytics since January 2021, Brenda focuses on automating the analysis of company data to enhance success determination. Previously, Brenda led Saratoga Insights as CEO from May 2020 to December 2020, addressing the gap between accessing metrics and applying them for performance improvement in SaaS companies. Prior roles include Founder and CEO of CloudKPI from November 2012 to May 2020, where Brenda provided advanced cross-business analytics, and CEO/CFO of Accounting for Growth from January 2000 to October 2015, offering fractional CFO services and board advisory. Brenda holds a Bachelor of Business Studies with first-class honors in Accountancy from U.C.D. Michael Smurfit Graduate Business School and is a Chartered Management Accountant from BPP.