Carissa Mastry, MBA, currently serves as the Director of Business Development at SOCi, Inc., after holding the position of Associate Director at Goodway Group. Prior experience includes significant roles such as Vice President of Customer Success at ThumbStopper®, where the focus was on enhancing brand content distribution via retailers' social media networks, and Vice President Operations at Marxent. Carissa’s career also encompasses positions at BallywhoSocial, Triad Retail Media, Catalina Marketing, Liberty Mutual, and Graduate Leverage, demonstrating a strong background in business development, account management, and operations. Educational qualifications include an MBA in Management & International Business from the University of South Florida, a BS in Finance from UCF College of Business, and studies in Communications and Media Studies at Boston University.
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