Lulu Henckel

Lulu Henckel is a highly experienced creative director with a robust background in marketing, branding, and strategic development within the fashion industry. Currently serving as the Creative Director at Social Works, Lulu leads the creative team in crafting comprehensive marketing and branding campaigns for top fashion and lifestyle brands in the Nordic countries. Additionally, Lulu operates LuluLoves, consulting major fashion brands on creative direction and social media strategies. Previous roles include Head of Marketing & PR at By Malene Birger A/S, where leadership of a team of 11 was instrumental in executing successful branding strategies, and founding roles at Youheshe.com and FashionCamp, which focused on innovative e-commerce and distribution for Scandinavian fashion. Lulu's extensive education includes a Bachelor's degree in Fashion Design and Fashion Forecast from ESMOD École Supérieure des Arts et techniques de la Mode.