Dirk Glassner currently serves as Geschäftsführer at SodaStream Deutschland GmbH since January 2024. Previously, Dirk held the position of Geschäftsführer Deutschland at Starpool from May 2019 to January 2024. Dirk's extensive experience in leadership roles includes Managing Director Nordics and Country Manager Switzerland at SodaStream International, Ltd. from March 2014 to March 2019. In earlier positions at Danone Dairy from 2004 to 2014, Dirk served as Customer Group Director for Germany, as well as Key Account Manager and Brand Manager for Switzerland and Germany, respectively. Dirk's career began at Nestlé from 1996 to 2004, focusing on marketing for brands such as NESCAFE, LION, KITKAT, and SMARTIES. Dirk obtained a Diplomkaufmann in Marketing from Johannes Gutenberg University Mainz between 1999 and 2004.
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