Francis Lavelle

Francis Lavelle is an accomplished data and analytics professional with a robust background spanning over a decade in leadership roles. Currently serving as Chief Data Officer and Senior Vice President of Analytics at Softcrylic since August 2013, Lavelle previously held significant positions including Director of Analytics at Discovery Communications (November 2009 - April 2013) and Director of Analytics at HowStuffWorks.com (June 2008 - April 2013). Additional experience includes managing web analytics at Delta Air Lines and overseeing online strategy at Redcats USA. Lavelle began the career as a project manager at Ecommerce Partners. Educational credentials include a Certificate in International Business and Finance from New York University and a BA in History and Spanish from Wofford College.