Jean-Paul Behrens

Jean-Paul Behrens is an accomplished professional with extensive experience in digital analytics and marketing. Currently serving as Sr. Director of Digital Analytics Strategy at Softcrylic since February 2017, Jean-Paul has a proven track record of enhancing reporting efficiency and accuracy, managing analytics implementations, and fostering improved business communications. Prior roles include Analytics Manager and Senior Data Analyst at FULLBEAUTY Brands, where significant contributions were made to analytics strategy and cross-departmental collaboration. Notable past experiences also include a Digital Marketing Intern position at bitly and an International Digital Marketing Specialist role at Bongo International, where Jean-Paul successfully managed multi-language PPC campaigns and increased conversion rates. Educational qualifications include a Master’s degree in Integrated Marketing - Analytics from New York University and a Bachelor’s degree in Marketing from the University of Tampa.