Eoghan Coyle

Eoghan Coyle is the Partnership Manager at Softonic, a position they have held since December 2020. Prior to joining Softonic, Eoghan served as the Cross-Channel Marketing Specialist at ZINIO from December 2020 to December 2021. In this role, Eoghan was responsible for the organization of effective on-site activation promoting Vodafone's youth offering Vodafone X bringing the product to life in universities across Ireland.

Eoghan transformed the Campus Tour sales process, making it more streamlined and digital, which resulted in an increase in sales for the 6-week campaign of over 100%. Eoghan also executed and oversaw all go to market activities across all key channels (care, sales, brand, digital), running digital only campaigns driving acquisition to our youth base including running campaigns utilising Vogon Youtube Targeting, Tinder and Snapchat.

In addition, Eoghan developed customer insights to support the formation of the overall Youth Segment strategy and operational plans. Eoghan remained close to trends in the market to help shape our targeting and worked on developing new sales channels for the youth market including a refer a friend platform collaborating with the company Buyapowa.

Before joining ZINIO, Eoghan served as the Segment Marketing Specialist at Vodafone from September 2016 to October 2020. In this role, they were responsible for developing and delivering marketing plans and programs to support the acquisition and retention of customers within the assigned segment.

Eoghan Coyle works with Jonathan Marrero - Jr. Pre-sales & Lead Generation, Francesco Buccino - Senior Strategic Partnership Manager, and Dominik Gurín - Partnership Account Manager. Eoghan Coyle reports to Mark Brooks, Director of Sales.