Monica Castro Moura

Monica Castro Moura is an experienced marketing professional currently serving as Coordenadora de Marketing de Produtos at Softplan since August 2018. In this role, Monica leads a Product Marketing team focused on developing and executing go-to-market strategies, encompassing pricing, packaging, buyer personas, messaging, sales materials, and marketing campaigns. Previous positions include Senior Product Marketing Manager and Product Marketing Manager at Softplan, where responsibilities included product positioning, market alignment, and the creation of digital products. Monica's career began at FCA FIAT BRASIL as an intern and evolved through various roles in TOTVS, including Especialista de Pré-Vendas and Consultora Especialista, where expertise in ERP solutions and process management was developed. Monica holds a degree in Law from Faculdades Milton Campos and a technical degree in Management Informatics from COTEMIG.