Valiantsina Paulava-Matseruk

Valentina P. is an accomplished marketing and product manager with extensive experience in brand strategy, project management, and business analysis. Currently serving as Brand Marketing Manager at SOFTSWISS and Senior Product Project Manager at Rapid Dev, Valentina specializes in strengthening brand visibility and managing product lifecycles. Previous roles include Product/Brand Marketing Manager at Upwork, where Valentina contributed to product architecture and marketing strategy, and Brand Manager at Carlsberg Group, overseeing international brands and integrated marketing campaigns. Valentina’s educational background includes a Bachelor’s degree in Business Administration from Belarusian State University and advanced studies in Business Analysis and Brand Management.